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WhiteBIT Nova surpasses 1 million transactions, proving crypto cards are bridging the gap between digital assets and everyday spending.
As crypto card users adopt spending habits similar to those of traditional payment users, the global market is poised to reach USD 220.46 billion by 2033.
By 2026, nearly 1 in 5 cryptocurrency owners is projected to use their holdings for payments, up from just 14.2% in 2024, indicating a shift toward real-world crypto adoption. As of 2025, over 560 million people globally own cryptocurrencies, suggesting a substantial user base for crypto payment solutions.
WhiteBIT, the largest European cryptocurrency exchange by traffic, has recorded over 1 million transactions with its recently launched Visa-enabled card for crypto payments, WhiteBIT Nova, proving the growing role of digital assets in everyday spending.
Nikola Plecas, EU Visa Crypto Sr. Director, comments: “We see crypto cards as becoming an increasingly important part of the payments ecosystem, with more than 70 platforms issuing on Visa already. There has been continuous interest from consumers to try new propositions that enable them to get a bigger utility from their crypto and spend it in the real world.”
Crypto cards vs. traditional payment methods
While global debit and credit card transactions continue to dominate financial markets, crypto cards are emerging as strong competitors. They offer unique benefits such as enhanced privacy, borderless transactions, and cryptocurrency-based rewards. The global crypto credit card market, valued at USD 1.3 billion in 2024, is projected to skyrocket to USD 220.46 billion by 2033, growing at a CAGR of 8.6% during the forecast period.
The convenience of crypto cards lies in the ability to instantly convert crypto to fiat at the point of sale, making digital assets more practical for everyday purchases.
How consumers are using their WhiteBIT Nova crypto card
The recent survey done by Visa in partnership with Brewan Howard and Castle Island Ventures found that the most popular non-trading use cases included currency conversion, paying for goods, remittances, and paying or receiving a salary.
WhiteBIT’s latest data shows that its crypto card users are engaging in spending patterns similar to conventional cardholders, with purchases spanning everyday essentials, entertainment, and luxury goods.
- Most popular cryptocurrencies for spending: USDC, Bitcoin (BTC), Ethereum (ETH), and WhiteBIT Coin (WBT) lead transactions.
- Top brands for crypto payments: WhiteBIT Nova owners are using their crypto to shop at brands such as Spotify, YouTube, Booking, KFC, Ryanair, Farfetch, and PlayStation. Luxury retailers are also seeing significant engagement, with Cartier, Balenciaga, Gucci, Dior, and Louis Vuitton processing over 5,000 transactions.
- Top spending categories: Everyday purchases dominate, with groceries, food & cafés, and subscriptions leading crypto payments.
Cashback rewards: A key driver of crypto card adoption
Cash back is consistently rated as the most desired credit card reward by consumers. Crypto cashback is becoming a key incentive for WhiteBIT Nova card users as well. The top categories for cashback benefits include:
- Essentials: Groceries (22.8%), food and cafés (20.4%), and subscriptions (14.1%),
- Leisure and entertainment: Taxi services (10.7%), entertainment (8.2%), and gaming (7.3%)
- Travel and lifestyle: Auto expenses (4.9%), airlines (4.2%)
- Wellness and everyday needs: Pet-related purchases (3.9%), and medicine (3.5%)
BTC and WBT remain the most popular choices for cashback rewards, with a growing preference for WBT among users.
Digital-first: The rise of virtual crypto cards
Reflecting global trends in digital payments, 88.52% of WhiteBIT Nova card users prefer the virtual card, while only 11.48% opt for the physical version. This aligns with a broader trend where the number of global digital wallet users is expected to grow by 53% since 2022 to reach 5.2 billion, or over 60% of the global population by 2026.
Bridging the gap between crypto and traditional finance
The rise of crypto cards like WhiteBIT Nova highlights how blockchain technology is making inroads into the traditional financial system. With over a million transactions processed, the WhiteBIT Nova card is proving that digital assets are not just for trading but can be seamlessly integrated into everyday consumer spending.
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