In the early days of social media marketing, brand managers and marketers had to manually engage with audiences by replying to comments, posting regular updates, putting up interactive stories, and following every trend to stay relatable and in the race at all times. This approach was time-consuming and required constant work to keep up with the fast-paced nature of social media. However, this process has become much more efficient and scalable with AI tools. These tools can automatically handle interactions, target specific keywords, spread them, and strategically engage with potential leads, ultimately converting them into loyal customers in just a few clicks and commands.
So as it says on the main page of the website it is an AI tool that can automatically mention your brand or service online wherever it seems fit. Click on Try it free and login with your account.
Setting Up Your Brand
After logging in you will be asked to enter the basic things about your brand and describe what service or product it provides in a few words so that it can suggest you keywords, replies, and a few other things which are later to be mentioned on the internet for marketing.
Then as you fill in the required info about your brand the AI will quickly come up with related keywords that people on the internet might search and the AI could possibly reply to them and mention your brand in that reply subtly.
You can also add some keywords of your own in there apart from the AI-generated ones if you don’t find them accurate enough.
Mentions: Finding the Right Conversation
After putting in the necessary keywords you get to the mentions tab in which the AI will scrape the internet in search of these keywords and find out when and where people are using them on social media or anywhere online. It mainly skims through Reddit’s and Twitter’s (x) feeds to find your keywords. As you can see the LinkedIn (beta) version is also an option right now which tells us that this will further extend its analyzing powers to the whole of LinkedIn too which will really uplift the tool.
Furthermore, you can go and view any message on any of the platforms that it has gotten the keyword from by going onto that platform and looking at the whole post or comment to judge if it’s contextually okay to reply to that or not, honestly, it’s not that good in looking through the context if you just feed it with some keywords, it’s going to find the most random post sometimes where your keyword will be mentioned just once and it won’t really benefit your business replying to that.
For example (blunder)
So it’s good at finding almost every post or comment that has your keywords in it but we don’t really want all of that do we, we need specific posts that are contextually correct in our business sense so that we can ask the AI to reply to that and integrate our brand into it cause only the correctly concerned comment will end up visiting our brand when we formulate a reply.
Fine-Tuning with Negative Keywords
Now to fine-tune the mentions that it is supposed to find we can also add some negative keywords that it’ll basically avoid putting in our mentions, like even if it finds all the keywords that we put in some posts but if there is even 1 negative keyword also in it then it won’t suggest us that post or comment cause again only that we can tell it in what context do we need the posts to be and adding negative keywords will help it funnel down the required context and things to look for in the web.
- In our case, we were getting a lot of mentions which were about introducing blockchain in elections to get a fairer more democratic election poll in an area but we have nothing to do with that.
- Another frequent mention was about the student finance, a lot of students on Reddit were talking about that and it was popping in our mentions but of course, we don’t need that so we added those to our negative keywords to skim it down.
Crafting Effective Replies
Now comes the best part: The Replies. This is what i loved most about this tool that it really forms natural and convincing replies. It’ll swiftly mention what the user was talking about in his or her post first and then smoothly segue our brand into it with decent transition between what he was talking about and what we do and he should check our brand out.
All of the replies allign with what we’ve put in our brands short description and tells the user about what we do pretty accurately and how the user can benefit from visiting us and knowing more about us.
There is also an option in settings in which you can also add the url of website in the replies that it gives if you want the user to come visit your website right of the bat.
The only other problem I see is that it’s replying to post with just 1 upvote or about 100 or something which isn’t a lot if u really want to market well, so there should be a filter of this sort that could ask it to reply to convos with atleast 500+ replies or a range of some sort.
As you can see it’s pretty good at framing replies and can indeed lead customers to your door. If you want to make some changes to it you can just copy the text from reply guy and reply to the post by yourself with some changes and edits in the AI suggested reply in case you don’t find it good enough.
Areas That Require Improvement
- It could improve much more in understanding the context of the posts it replies to. To get the best results, you might really need to spend a lot of time fine-tuning keywords, adding negative keywords, and writing detailed brand descriptions. The AI isn’t very good at identifying the context on its own, so without this meticulous setup, it might end up replying to posts in ways that don’t make much sense. This can be frustrating and could lead to negative marketing too.
- Another issue is that the AI doesn’t seem to prioritize posts based on their engagement levels. It often replies to posts on Reddit and Twitter that have very few upvotes or views. So it’s using resources to engage with content that hardly anyone is seeing. Adding a filter to target posts with higher engagement like, ones with at least 1,000 upvotes or 500 views would make the tool much more efficient. It would ensure that replies are seen by a larger audience, making the engagement more impactful.
- The last thing could be that right now it can only scrape content out of Reddit and Twitter although their’s huge masses of audiences on other platforms also. They’ve said on their website that they’ll soon be coming on TikTok, Hacker, and other social media platforms as well, and if that happens then this tool can really be a phenomenon.
Pricing of ReplyGuy
