Asset Entities surged over 200% in trading following news that it will merge with Strive Asset Management to form the first publicly traded Bitcoin treasury asset manager.
The combined entity will operate under the Strive brand and remain listed on NASDAQ, with a mission to maximize long-term Bitcoin exposure per share.
The new company intends to accumulate Bitcoin (BTC) aggressively using a multi-pronged approach.
This includes a first-of-its-kind offering that allows accredited investors to exchange Bitcoin for equity in the public company, potentially in a tax-free manner under Section 351 of the U.S. tax code.
The company also plans to acquire undervalued public companies with strong cash positions and use fixed-income and derivatives strategies to hedge risk while leveraging Bitcoin accumulation.
At the time of writing, Asset Entities is trading at $2.32, up over 280%.
Bitcoin strategy different from Strategy
Strive’s approach sets it apart from traditional Bitcoin treasury companies like Strategy by treating Bitcoin as the benchmark for capital allocation, not just an asset to hold.
It also aims to outperform Bitcoin itself by using institutional investing expertise to drive accretive growth.
Strive Asset Management, which currently manages about $2 billion in assets, is known for its activist investment strategy focused on financial freedom and anti-ESG initiatives.
With the merger, Asset Entities strengthens Strive’s outreach capabilities and positions the new company as a corporate advocate for Bitcoin adoption.
The reverse merger will grant the firm immediate access to a shelf registration statement, which it plans to expand to $1 billion to fund Bitcoin purchases through equity and debt offerings.
CEO Matt Cole, who previously managed $70 billion in fixed income portfolios, will lead the company, backed by a management team with crypto, finance, and legal expertise, according to a company release.
